“…everyone knows, when you make an assumption, you make an ass out of ‘u’ and ‘umption’.” – Mitch Hennessey, The Long Kiss Goodnight

On Sunday, I received 3 messages and twice as many direct tweets from food bloggers (most of them from overseas) about the incident. I was away at SGH awaiting a death in the family.

I’ve not thought about it much nor blogged about it because I like to get all the pieces in place first. After all, I am told that premature ejaculation can be very embarrassing (“Oh no baby, it’s because I love you so much/ that I gotta bust my nut…”)

Anyway, I think the bulk of the outrage was caused by the assumptions made by the blogger and his reaction when said assumptions turned out wrong. Based on the articles and blog postings, there seem to be a lot of assumptions being made in the communication between the organizer of the event and the blogger which resulted in a miscommunication of expectations and subsequent falling out.

The vitriolic reaction of the blogosphere and the rest of the Internet was not unexpected as this (the reaction, not the incident) has happened many times before, most recent examples were of a senior civil servant sharing his family vacation amidst economically difficult times and the steeplejacking of a local women’s NGO.

What surprised me was the restaurant’s confession (in their press release) that the reaction (and subsequent attention) was unexpected. This seems to show the relative inexperience of some PR managers, consultants and firms regarding the new social media that is the Internet. It’s a double-edged sword. And like all dangerous tools, it helps if you RTFM. A good start can be found here.

On the other side of the ham hock, my feel is that bloggers are a fun bunch but, like most people, we are often seduced by the invites, fame (real or imagined) and because of inexperience, some will fall to the dark side; it is inevitable.

Big picture-wise, especially with a dear family member on the edge of inevitability, I find this incident a non-event blown up, perhaps, on a slow news day. To close, I leave you with this candid interview with the late Keith Floyd, a highly respected (and most entertaining) TV cook; meditate and its relevance will become apparent.

Posted on 25th Aug 2010 in Musings


There Are 11 Comments


P. Chong commented on August 25, 2010 at 6:11 pm

Indeed, a most entertaining and insightful interview of Floyd. Thanks for sharing that.


Su-Lin commented on August 25, 2010 at 7:03 pm

My thoughts are with you and your family. 🙁


Sparkling or Still commented on August 25, 2010 at 9:44 pm

Dear Ivan, sorry to learn about the sad news. Please take care. My regards to you and your family.


stargirl commented on August 25, 2010 at 10:31 pm

dear ivan, sorry to hear the sad news. my thoughts go out to you and family. do take care.


Ivan commented on August 25, 2010 at 11:59 pm

Thank you all for the kind thoughts and prayers.

Just an update; it’s now a Hobson’s Choice: Amputate the legs to save the body and to live for a week or so or let the gangrene take her in 1-2 days time.


Nic commented on August 26, 2010 at 11:15 am

hey Ivan, sorry to hear about the inevitable. Take care, man. And thanks for sharing the Keith Floyd interview that’s both funny and very enlightening. 🙂


MissyGlutton commented on August 26, 2010 at 6:48 pm

Take care.


Fen commented on August 27, 2010 at 11:21 am

Stay strong, either of the options is a tough one.
My thoughts go out to you and your family.


Camemberu commented on August 27, 2010 at 6:58 pm

Oh dear, I’m so sorry to hear about what you and your family are going through. Hobson’s menu is always awful.

Totally agree that the incident is a non-incident. A mountain out of a molehill.

Thanks for the Floyd interview. He’s funny.


Julia commented on August 29, 2010 at 12:15 pm

Dear Ivan, please take care. My thoughts are with you and your family.


maureen commented on September 1, 2010 at 10:34 pm

hope everything is alright. please take good care 🙂

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